Benefits to Entity-Based SEO
Build your brand as an authority, become a trusted entity of your industry.
Establish Your E-E-A-T
(Experience, Expertise, Authority and Trust)
By focusing on entities and their relationship, you help search engines better understand your business.
Learn to understand the Natural Language Processing Algorithm (NLP) to connect search engine AI and human written content.
Increase the likelihood of appearing in advanced search features such as Knowledge Panels, rich snippets, and other SERP enhancements.
More Visable = More Customers
Target the right clients. Visitors to your website are only useful if they are actually from your demographic and are prospective customers.
Entity SEO finds the right people for your business.
Member Experiences
Agency Training
Local Business Courses
Frequently Asked Questions
Meet the Entity Elevation Team
Originally, I ran a successful IT company. Yeah, I was a techhead. But I got to work with the upper-tier IT support for a large public company. And you know what? It was really unfulfilling. I was heavily involved in other groups, working with some of the very best in the industry. I saw an opportunity to not just help other business owners, but to break out of the corporate world for good.
Over time it became clear that my skillset and perspectives around Entity and Schema were changing. I could see that the industry was failing to find solid and reliable information and knew that I could be part of the solution.
In 2018 I became a trainer and mentor for Schema, Entity and SEO. It’s honestly the most rewarding thing, helping others in our industry to find success and results that allow them to grow and help their own clients to succeed.
I’ve consulted with and written schema for some big companies, helping them correct issues on their websites that were preventing them from showing up in Google.
I’ve run high-level mastermind training groups and was able to leave the corporate world and operate my agency full-time, starting from nothing at all.
And I was the first to formally teach how Schema pertains specifically to SEO and Entities.
I started my mentoring as a math tutor in grade 9 at high school, and was a counsellor at several hockey camps. But instead of becoming a teacher, I became an engineer. I discovered it really wasn’t my passion, and there was a limit to what I could earn in that field.
Then my wife and I had a baby on the way, and with my line of work, I knew that meant missing out on being able to join my kid on field trips, or coaching their hockey team, and now both of my kids are in hockey and I’m the head coach for both… and loving it! I just didn’t want to compromise anymore.
I have been building websites since 1997 so when I discovered affiliate marketing and SEO, it was a perfect fit for me. I’m an ultra competitive person. I love always looking for that edge on the rankings competition, and Schema Markup really got the ball rolling. It just made so much sense to me.
Over the years I created a name for myself in the digital world, from being active in SEO training groups, to now teaching digital marketing freelancers and small agencies how to lead the way in SEO.
I’ve taught over 1,000 freelancers, designers and assistants on topics of SEO and web design. That’s a lot of teaching!
