Carolyn Holzman's 2024 SEO Summit Presentation

Deep Dive into the Helpful Content (and more) Update

Presented by Carolyn Holzman

When Sex Doesn't Sell!

Carolyn Holzman does a deep dive into how a spammer's adult content website that tried to smash some dirty little SEO tactics and came up short. All because they got rejected by Google's Helpful Content Update.

Carolyn is spicing up her presentation at the SEO Summit in June with additional data analysis which validates her previous findings.

Carolyn's data driven investigation has provided some exceptionally strong hints on how Google reviews and scores websites with the "helpful content" algorithm element

  • Learn what elements are part of the helpful content update
  • Discover how to meet Google's Helpful Content standards/demands
  • Futureproof your website against "helpful content" and similar updates
  • Make sense of Google's "word salad"

$97

Meet Carolyn

Carolyn Holzman

Podcaster and Agency - American Way Media LLC

Carolyn Holzman is a practicing search professional (local, national and franchise seo) for over 15 years.  Through her agency, American Way Media, offerings include consulting in on page SEO, forensic SEO and indexation issues. An avid SEO tester, she is also an international speaker at SEO Conferences - topics include recent SEO tests and applied forensic SEO practices.

She also is lead tester on the longest running SEO testing project publishing tests every day to explore Google's indexation systems.The project, approaching its fourth year, has expanded into becoming Crawl or No Crawl on Substack where daily reports of findings are shared.

In addition to her SEO consulting and testing, Holzman is the host of Confessions of an SEO. It is a “short-form podcast covering seo subjects in a relatable (and often funny) way that seasoned SEOs will appreciate” and was recommended as a “must listen” by Semrush in its list of  the top 10 SEO podcasts.

She has developed a three-week live Forensic SEO Training that is offered periodically during the year and later in 2024 is launching a research group to explore and research various Google Systems.

Carolyn Holzman