Local Surge Course &
Standard Operating Procedures (SOPs)
Version 2.1 - 2025 Update
Simplifying and Enhancing Our Comprehensive Entity SEO Strategy for the Ultimate in Brand Exposure Online
Designed for SEO Agencies to provide an effective and repeatable process for clients.
Real, Tangible Results That Will Get Clients to Pay More and Keep Them Longer
Implement and execute a proven procedure that can gain multiple rankings for a single Google search result.
Local Surge V2 Course
Turn entity signals, local relevance, and topical depth into predictable results.
Eliminate guesswork and deliver consistent organic SEO wins with an entity-driven framework your team can easily follow, scale, and delegate. Build predictable ranking momentum, strengthen authority month after month, and give your agency a competitive edge with a system designed for clarity, repeatability, and long-term client retention.
More Simply Put...
It teaches your team a simple, step-by-step system to help local businesses show up higher on Google. Instead of guessing what works, everyone follows the same plan that builds trust, improves visibility, and gets real results. It makes your agency faster, more organized, and better at helping clients get found.
13 Training Videos
18 hours of highly detailed over-the-shoulder video training showing exactly how to build each asset of the local surge. Includes both theory and implementation
Schema Templates
Advanced schema templates and how to build them to ensure no entity pollution occurs
Local Surge Target Guide
Get the best results from your surges with this video and document guide.
Local Surge V2 SOPs
Skip the SOP Development by Implementing this Package
Simply give this package to your VAs, sit back and wait for the work to be done. It's pretty much that simple. The package is extremely well developed over the past year to make it the ultimate SOP for the Local Surge process.
This is the EXACT same training we provide to new VAs that we hire.
28 Detailed Flowcharts for Each Individual Process
Visual representation of each step that makes building the surge a simple read and follow process
Comprehensive Checklists for All Processes
Over-the-Shoulder Training Videos of Processes
Companion training videos to the comprehensive checklists detailing the steps
Quality Assurance Checklist
Deliverables Documents
Footnote: the tools list is missing Kraken CTR tool. We have 2 detailed training lessons specifically on that tool. It plays a significant role for indexing elements of the surge and essentially providing a "heart beat" to everything.
Frequently Asked Questions
Meet the Entity Elevation Team
Originally, I ran a successful IT company. Yeah, I was a techhead. But I got to work with the upper-tier IT support for a large public company. And you know what? It was really unfulfilling. I was heavily involved in other groups, working with some of the very best in the industry. I saw an opportunity to not just help other business owners, but to break out of the corporate world for good.
Over time it became clear that my skillset and perspectives around Entity and Schema were changing. I could see that the industry was failing to find solid and reliable information and knew that I could be part of the solution.
In 2018 I became a trainer and mentor for Schema, Entity and SEO. It’s honestly the most rewarding thing, helping others in our industry to find success and results that allow them to grow and help their own clients to succeed.
I’ve consulted with and written schema for some big companies, helping them correct issues on their websites that were preventing them from showing up in Google.
I’ve run high-level mastermind training groups and was able to leave the corporate world and operate my agency full-time, starting from nothing at all.
And I was the first to formally teach how Schema pertains specifically to SEO and Entities.
I started my mentoring as a math tutor in grade 9 at high school, and was a counsellor at several hockey camps. But instead of becoming a teacher, I became an engineer. I discovered it really wasn’t my passion, and there was a limit to what I could earn in that field.
Then my wife and I had a baby on the way, and with my line of work, I knew that meant missing out on being able to join my kid on field trips, or coaching their hockey team, and now both of my kids are in hockey and I’m the head coach for both… and loving it! I just didn’t want to compromise anymore.
I have been building websites since 1997 so when I discovered affiliate marketing and SEO, it was a perfect fit for me. I’m an ultra competitive person. I love always looking for that edge on the rankings competition, and Schema Markup really got the ball rolling. It just made so much sense to me.
Over the years I created a name for myself in the digital world, from being active in SEO training groups, to now teaching digital marketing freelancers and small agencies how to lead the way in SEO.
I’ve taught over 1,000 freelancers, designers and assistants on topics of SEO and web design. That’s a lot of teaching!
Get All Local Surge Training & SOPs
Instant access to all the training your VAs will need to build Local Surges
Local Surge
Training & SOPs
- Implementation and Theory Training Videos
- Schema Templates
- Local Surge Targeting Guide
- Detailed Flowcharts of Each Element of the Process
- Comprehensive Checklists for All Process
- Over-the-Shoulder Training Videos of Processes
- Checklist for Quality Assurance Control of Surges
- Client Deliverables Documents