2023-03-22 QA Session

Topics covered:

  • Discussion on the potential harm of over-optimizing a page with too many schema types
  • Question about the effectiveness of CTR for indexing and gaining traffic, as well as the use of CTRify for brand-specific searches
  • Differences in building multiple city surges around a GBP city compared to a surge for the city GBP
  • Questions about image schema, Google Earth Pro location, and Twitter embed codes
  • Sharing of successful location page strategies and setup of the local tab for cities outside of the GBP city
  • Best practices for incorporating boilerplate elements such as a contact form, call to action, or testimonials section on a site.
Timestamp Question Topics
00:03:00Updates: vps access, surge v2Update
00:06:50Can you do too many schema types for a single page? i.e. If you have Video, Services, Reviews, Datasets, Web Page and anything else that we can add, can this hurt you by over-optimization.Schema, Optimization
00:10:25We are doing CTR about 1 click per day to the Surge Google Site for about two weeks now and nothing seems to be moving or indexing. Should we be more aggressive?CTR, Indexing
00:13:10We have done CTRify for CTR Programs for 30 days. However, still no branded traffic within GSC. Is any harm if we do CTRify for Brand Specific Search for 30 days to inject brand traffic into GSC at 1 click per day or 30 clicks per month.CTRify, Brand Traffic
00:17:45I am building Multiple city surges around a GBP city. What things are different than if the surge was for the city GBP. Example: GBP is in Burbank but the My Map is being built for Pasadena. How does that change the line drawn and anything else?City Surges, My Maps
00:45:05What is different in the image schema for a location it is being used for that is not the GBP city?Image Schema
00:50:00Geospatial Geometry schema - will be discussed in the future.GeospatialGeometry schema
00:52:15What is different in the Google Earth Pro location it is being used for that is not the GBP city including the local bus schema added to it in properties?Google Earth, Local Business Schema
00:58:15Do you have a quick way to get the Twitter Embed Codes? I am using apify.com and running a script called Twitter URL scraper. It pulls the tweets and tweet post URL's and it takes about a min to get them. I am stuck trying to get these links into the Twitter embed manually and I want a faster way.Twitter, Embed
01:06:44any reason we do not tweet the page from the site?Twitter
01:09:00Daryl shares what’s working really well for location pages.Location Pages
01:14:45What does the local tab setup look like for a city outside of the GBP city (Lat, long, plus code, schema, etc)?Local Tab, City Setup
01:16:08On the local tab when filling in the title's and descriptions is it allright to have the same title and description being used? Twitter posts, keeping schema in the descriptione, does it matter if in the title pdf or jpg remains, should every place have an img url, etc.)Local Tab, Title and Description
01:17:10Once you have built everything out in the surge including feeds, what are your next steps in order for a very competitive niche? (ctrify, babylon, etc)Competitive Niche, CTRify, Babylon
01:19:00Should we include wikidata and wikipedia links?Links
01:19:20When building links into internal page Supporting Blogs then in turn link to the Category page that one is trying to rank, aside from content Page relevancy in the link Guest Post which is easily done, can one get away with Cloud stacks for example where the domains are not relevant, but the DR is high? Or is it always to best to build links from relevant domains eg that are in the same Google categorizationLink Building
01:22:30what would be the best way to incorporate boilerplate elements such as a contact form, a call to action, or a testimonials section that are identical throughout all the pages of a site?Boilerplate Elements

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