2023-02-15 – RSS Masher Part 1
Summary
In this session, Daryl presents the process that will replace what we've been doing with Rankfeedr. The goal was to walk you through making a 'local' page in RSS Masher. He goes over the new LocalBusiness schema update template as well. Unfortunately, the RSS Masher website was down, so he concentrated on the new LocalBusiness schema template.
| Timestamp | Topic covered |
|---|---|
| 00:09:30 | Overview of LocalBusiness schema template |
| 00:11:00 | Picking the right category for local businesses and what to do when you can't find a suitable option on schema.org. We used chiropractors as an example. |
| 00:14:00 | Using the keywords schema type. |
| 00:15:45 | Mentions type, which is the most significant modification in the LocalBusiness template. |
| 00:18:50 | Introduction of MemberOf, a new addition to the template. |
| 00:29:12 | Founder type, another significant addition to the template. |
| 00:40:30 | Tips for people who implemented surge and stacks and don’t see positive movement in rankings. |
