2022-03-30 – CTR Strategies Part 2
Summary
This is the second part of the CTR training. It addresses the following topics: why do we use hubs, what T1 sources should we use, how to make unique urls with Proximity Bot, how to identify areas of weakness, nearby strategy, and review tips.
| Timestamp | Topic covered |
|---|---|
| 00:03:56 | What are hubs? |
| 00:07:11 | What kind of traffic to sent to hubs and T1 properties? Why brand + keyword and not just keywords? |
| 00:12:53 | Generating unique URLs using Proximity Bot |
| 00:15:06 | Example: Zennobox |
| 00:19:44 | Finding areas of weakness |
| 00:24:00 | Identifying geo coordinates and pin point targets for CTR Booster |
| 00:27:54 | Nearby strategy |
| 00:37:08 | What types of rankings gains can you can get by using some of those strategies. |
| 00:39:00 | Powering up reviews |
| 00:42:00 | An example of a review |
| 00:49:20 | Question: About RSS co-citation, when building out local surge Rankfeedr rss feeds is it ok to use the competitor’s rss? This might be in 2 cases: 1 - local direct competitor, or 2 - competitor in the industry but not a local direct competitor (different geo, perhaps) |
| 00:51:56 | Question: Any tips on using CTR to make gains in organic serps? |
Notes:
Focus more on dynamic traffic, do not set and forget your traffic campaigns.
At least once a week, review your traffic campaigns.
Examples of nearby search queries
1) Keyword near company name (example: Rv repair shop near OceanWest RV & Marine)
2) Keyword near entity (landmark) in the target area
- Great form more competitive queries
Reviews
Associate review language + entity (make it more realistic, with something some positive review with a bit of negative sparkled in it)
Search query: keyword reviews
Example of good searches for traffic campaign to T1
https://www.google.com/search?kgmid=/m/010vpk&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+blaine https://www.google.com/search?kgmid=/m/09snz&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+bellingham https://www.google.com/search?kgmid=/m/010vp6&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+birch+bay https://www.google.com/search?kg|mid=/m/010vqy&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+ferndale https://www.google.com/search?kgmid=/m/04gmb57&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+laurel https://www.google.com/search?kgmid=/m/010vpx&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+custer https://www.google.com/search?kgmid=/m/010vt:b&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+nooksack https://www.google.com/search?kgmid=/m/010vvc&kgmid=/g/11ghfrb282&q=oceanwest+rv+%26+marine+-+lynden+sumas
