2022-03-23 – Advanced Calendar
Summary
There is a lot more that can be done with the local surge, cascade technique, and stacking. And, by virtue of being a consistent publishing source of other types of data, Google Calendar provides flexibility and allows us to maximize the entity's potential while also satisfying the other things we want to see. In this lesson, Daryl delves deeper into what we can do to enhance our entity with Google Calendar.
| Timestamp | Topic covered |
|---|---|
| 00:05:36 | The Advantages of Google Calendars |
| 00:13:58 | Entity Machine ID injections - Ways to inject entity data inside Calendars |
| 00:19:40 | Adding things to the Google Calendar embed code |
| 00:33:15 | Google Earth Layering - Insert additional local relevance inside of the perpetual Google Calendar events. |
| 00:35:00 | Filling in the Google Calendar information |
| 00:46:45 | Further Google Earth details and examples |
| 00:54:58 | The Google Earth layering process |
| 00:57:17 | RSS Connection - Google Sites RSS workaround - Adding the Calendar as a static page in Rankfeedr |
| 01:00:44 | CTR Traffic Campaign - Create some additional juice for the calendar. |
| 01:03:59 | CTR Booster Configuration |
| 01:10:15 | How to use Babylon Traffic for Calendar traffic |
| 01:16:57 | Additional enhancement - such add schema specific to events on properties where the calendar is embedded.(eventSchedule schema) |
Notes:
If you need to learn more about the basics on how to setup Calendar builds, check lesson 2021-05-05.
Things needed:
- Google Drive folder
- 3-5 well-optimized images, uploaded to the Google Drive folder
- 320 characters (maximum) for calendar description
- Minimum 250 words article (750 to 1250 words ideal)
This method is faster with Ranking Factory, but can be done manually.
Entity Machine ID injections in the Google Calendar Embed Code
- Add the machine ID of the GBP at the end of the embed source url &?mid=/g/1tk9qg4q
- Adding extra more related entities (At the end of the embed source url you can add more related entities with &?mid=/g/ or &?mid=/m/)
- Add information in the title part of the url (Where there is &title add information - Example: &title=Auto%20Repair%20Shop)
- Before the closing iframe, insert @Place schema
Google Earth Layering
- Create the Google Earth layer inside of Google Earth Online
- Grab the link as an attachment to the Calendar
* In event location, use the second address - the one with the + code (if available).
- Event titles: Use variations for every event of the day
- Attachments: Google Earth links, Google MyMap
- Target URL: Google Site
Google Earth Layering
- Export Google Earth project to a .kml
- Import the .kml into Google MyMaps
Traffic - CTR Booster
Website Direct Visit campaign to first land on the Calendar.
