2022-02-23 – Star Configuration – Schema Cascade Part 2
Summary
This lesson is a continuation of the schema cascade method. If you did not watch the first webinar on the schema cascade (part 1) you can watch it here: Introduction to Schema Cascades
| Timestamp | Topic covered |
|---|---|
| 00:04:27 | Updates to the original cascade method (linear cascade). |
| 00:18:19 | Presentation of the Star method. Phase 1 |
| 00:29:00 | Star configuration - Phase 2 |
| 00:33:40 | Star configuration - Phase 3 (Traffic) |
| 00:37:35 | The type of traffic to send depending on the asset on the chain. |
| 00:44:23 | Review the difference between the linear cascade and the star cascade. |
| 00:48:20 | Question: How do you run a search and click campaign? |
| 00:51:33 | Question: You mentioned using expired domains. What is the best place to use/position? |
| 00:55:41 | Question: Should this be paired with a surge? |
| 00:58:40 | Question: When to use the star compared to the other method? |
| 01:01:45 | Question: How do you come up with content for all these Web 2.0? |
Make sure the supporting properties are topically relevant.
The Google News site post can be replaced by a guest post, a PBN post or a GMB post.
RSS: Choose RSS feeds that support the entity (make sure not to dilute the entity and don’t put competitor RSS).
The Web 2.0 can also be replaced by Cloud properties.
Webinar Resources
Schema Entity Cascade Overview
Star Phase 1
Star Phase 2
Star Phase 3
