2022-08-17 QA Session

Topics covered:

Best URL structure to use and domain names (branded vs exact match)
On-page, internal linking and link juice

Timestamp	Question	Topics
00:00:51	"GMB - Brand Keyword Phrase Rentals<------------------------- https://brandkeywordphraserentals.com - https://brandkeywordphraserentals.com/city1 - https://brandkeywordphraserentals.com/city1/topic1 - GMB - Keyword Phrase Brand Rentals<---------------------------- https://keywordphraserentalsbrand.com - https://keywordphraserentalsbrand.com/city1	URL structure
00:06:15	I never really dwelled into webshops, so I don't know what is the standard procedure. He has an Oolong tea page which explains everything about Oolong teas, and at the same time has an oolong tea category, where he wants to sell all of his oolong teas. First of all he links back and forth between the two pages, so link juice throttles as far as I understand. Now I think that would make google confused which page to rank too (pretty similar titles, etc). How do you approach a situation like this? Me personally I would have only one page with the items, and at the beginning of the page a snippet of the description, which can be opened up (but still live on the same page). And I would just get rid of the page with description."	On-page, interal link juice
00:11:35	I have all these "surges" built out by my VA and my plan is to go back and do the schema cascade portion myself with the Weebly's he made in advance. Since I already have all those properties, what would be your thoughts on combining those with the metaframing concept. I.E., property 4 in a cascade would meta refresh to property 5 and then embed that property (#5) in the target page? And it would have a hyperlink to the G. site instead of a schema link. Or maybe keep the schema link. Thoughts? Also on that topic, what's the principal you're basing your decision of when to use a schema link verses a hyperlink?	Schema cascade, schema link
00:18:27	What are your thoughts about how to use YACSS sites either in our surges or as part of a schema cascade or to supplement schema cascade?
00:22:10	Are you still using the maps CID link in the mainEntityOfPage parameter for business that has a GMB?
00:24:59	Do you put a lot of emphasis on Interlinking your pages? I'm sure you've heard of the Green Arrow method. Is that still valid?	On-page, interlinking
00:29:08	What about the variation in the domain name from the examples I put in the file? Which way works best these days? (this is for a brand new client build) Or can I find this info in the videos you already shared?	Branded domain name, exact match domain
00:38:38	Example when exact match and brand are the same and working	Exact match domain
00:49:16	One on one session	Entity Elevation